As we speed toward the new year, it’s time to look at our 2025 marketing predictions.. The landscape is always changing, and new trends are set to shake things up in ways we can (hopefully) predict. So grab your crystal ball (or your coffee) and let’s dive into the marketing trends that will shape the upcoming year—with a sprinkle of humour to keep it interesting.
AI Is Not Just a Buzzword—It's Your New Coworker
Remember when AI was just a sci-fi concept? Well, now it’s your overachieving coworker who never sleeps. In 2025, AI-driven marketing is going to be more prevalent than ever. From automated content creation to AI-based customer service, marketers will rely on artificial intelligence to personalize user experiences, predict consumer behaviour, and streamline campaigns.
But remember, just because AI can do everything doesn’t mean it should. Your audience still craves the human touch. So let AI handle the data crunching while you bring the creativity (and maybe some sarcasm).
Short-Form Video: Still King, Now on Every Platform
TikTok’s influence isn’t fading any time soon. If anything, short-form video is only getting bigger. In 2025, you can expect every platform to jump on the short-video bandwagon—including that one you haven’t even heard of yet. Brands will need to embrace authentic, quick, and relatable content to stay relevant. The good news? You don’t need a Hollywood budget—just a good idea and a smartphone.
Bonus tip: the best videos aren’t always the most polished. People love seeing brands be real, so don’t be afraid to show the behind-the-scenes chaos (just make sure there are no lawsuits involved).
Sustainability Sells, But Only if It's Genuine
Consumers are becoming more environmentally conscious, and they expect brands to do the same. Greenwashing isn’t going to cut it—people want to see real, measurable sustainability efforts. By our 2025 marketing predictions, brands that aren’t authentically embracing sustainability may struggle to win customer loyalty.
The challenge? Actually doing the work. The reward? Gaining trust and standing out in an increasingly eco-aware marketplace. Just remember: recycling your old marketing ideas doesn’t count as sustainability.
The Rise of the Micro-Influencer
Forget about the celebrity influencer with millions of followers—in 2025, micro-influencers (those with smaller but highly engaged audiences) will be where it’s at. These folks have a direct line to niche audiences and can drive meaningful engagement that a bigger influencer might not be able to. Plus, they’re less likely to cost you your entire marketing budget.
Think of it this way: micro-influencers are like the cool kids at school. They know exactly what their small circle loves, and people trust them. Collaborating with them could mean stronger connections and more authentic brand mentions—without the inflated price tag.
Interactive Content Is Here to Stay
Quizzes, polls, AR experiences—interactive content has proven to be more than just a passing trend. In our 2025 marketing predictions, engaging your audience through interactive experiences will be crucial for keeping them interested. Whether it’s a quiz to help customers find the perfect product or an AR try-on experience, making the user part of the journey is the way forward.
Let’s face it: people love feeling involved. Give them a quiz about what type of houseplant matches their personality or an interactive tool to envision their dream kitchen. It’s not only entertaining, but it also keeps them on your site longer—and hey, the longer they stay, the better.
Voice Search Optimization: Speak Up
As voice search continues to grow, marketers will need to think beyond the keyboard. By 2025, optimizing for voice search will be a key part of SEO strategies. With smart speakers and voice assistants becoming a bigger part of everyday life, your content should be structured to answer spoken questions directly.
So, instead of thinking, “how would someone type this?”, start thinking, “how would someone ask this out loud?” If you’re still unsure, just imagine talking to your phone like it’s a slightly confused friend. Keep it conversational and to the point—people don’t want essays; they want answers.
Final Thoughts: Predicting Marketing’s Future with a Grain of Salt
Marketing is always evolving, and while these trends seem like safe bets, there’s always room for surprises. The key is to stay adaptable—embrace technology, get creative, and keep your audience’s needs at the centre of everything you do. And don’t forget to have some fun along the way—after all, nobody likes a marketing robot (except maybe other robots).
So, whether partnering with micro-influencers, creating engaging short-form videos, or letting AI do the heavy lifting, our marketing consultants can ensure your 2025 is shaping up to be an exciting year because it is for us.
Just keep your sense of humour intact—you’ll need it.
